Keywords:
Organised Selling, Unorganised Selling, Retail Management, Rural Marketing, Multiple Regression Analysis
Vol. 4 (S) Oct. 2022
Article ID. JHSSR-1194-2022
Intricacies between Organised and Unorganised Sellers during Covid Pandemic
Keywords: Organised Selling, Unorganised Selling, Retail Management, Rural Marketing, Multiple Regression Analysis |
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Abstract:
The drastic changes brought by Covid pandemic with respect to the migrated workers who bounced back to their native places since employment opportunities were narrowed. Most of such rely on unorganised selling since the efforts of work skills, investment and marketing are highly easier. This in turn has become a major problem for organised sellers of all trades, especially micro enterprises. The aim of this study is to assess the factors of unorganised selling influencing on organised selling. A mix of methods of descriptive research design, quantitative approach, convenience sampling technique and cross-sectional survey have been carried out. A self-administered questionnaire was prepared and gathered the data from the customers who buy products from both organised and unorganised sellers. The data was analysed with descriptive and inferential statistics with percentages, ANOVA and Multiple Regression Analysis. The strengths of all variables have been analysed with significance and the level of explaining dependable variable.
DOI: https://doi.org/10.37534/bp.jhssr.2022.v4.nS.id1194.p100