Assessing the Integration of Technology in Operations and Production of Automobile Products in Toyota: A Case Study (2011-2022)

Abstract:

Firms and industries across various market structures and different economic conditions have undergone a boom of technology over the years in their respective operational activities and production methods. These injections of technology, have mostly improved the levels of production and efficiency levels of both labour and capital elements of a firm, reflecting in their wages and rent. The implementation of technology and business decisions are vital in determining the profits of companies in industries with high levels of competition and differentiation, such as the automobile industry across the world. In this study, various technological integration methods in Toyota’s operations and production techniques are vividly analysed in the past 1 decade, in order to understand the effectiveness of technological elements in firms existing in the automobile sector. Variables related to Toyota’s worldwide sales, production, exports, prices and technological elements are obtained and analysed with descriptive statistical tools and parametric econometric modelling, supported by a thorough review of literature. The results are interpreted to understand the corresponding impact on the firm’s operational, saleslevel and pricing decisions aimed for managerial excellence.

Keywords:

Technological Integration; Toyota Operations; Automobile Industry; Production Techniques; Operational Efficiency; Descriptive Statistics; Econometric Modelling; Managerial Excellence.

Citation: Ribhushankar Anand, Malavika, Bindu Bavadharini and Miriyam Jomy Alias (2024). Assessing the Integration of Technology in Operations and Production of Automobile Products in Toyota: A Case Study (2011-2022). Horizon J. Hum. Soc. Sci. Res. 6 (S), 144–154. https://doi.org/10.37534/bp.jhssr.2024.v6.nS.id1263.p144