Evaluating the Impact of Innovation and Entrepreneurship Education on Sustaining Student Entrepreneurial Intentions: A Case Study in Chongqing, China

Abstract:

Introduction: Innovation and Entrepreneurship Education (IEE) is a mandatory program for Finance and Economics students at a Chinese university in Chongqing, designed to foster sustainable entrepreneurial intentions (EI). Strong EI is believed to increase the likelihood of students starting their own businesses post-graduation, contributing to China’s economic sustainability. This study aims to investigate the influence of IEE on EI among these students. Methods: A mixed-methods approach was employed. Quantitative data were collected from 827 student questionnaires, and qualitative insights were gained through interviews with 23 purposively selected students. The quantitative analysis examined the levels of IEE and EI, and their correlation. Qualitative data focused on students’ perceptions of IEE teacher quality, teaching methods, and the program’s relevance to different disciplines. Results: Quantitative analysis indicated moderate levels of IEE and EI, as well as a moderate correlation between them. Qualitative findings revealed several issues: students felt that IEE teacher quality was lacking, and that the didactic teaching methods used were not motivating. Additionally, students expressed concern that the IEE program was not tailored to the needs of different disciplines, with a one-size-fits-all approach failing to meet diverse student needs. Both data sources suggested that the IEE program should evolve with societal progress, incorporating the latest trends in the global financial industry to remain relevant and effective. Discussion: The study’s findings suggest that the current IEE program needs significant changes to enhance its effectiveness. This includes improving teacher quality, diversifying teaching methods, and customizing the program to cater to different academic disciplines. Aligning the program content with contemporary global financial trends is also necessary. Conclusion: The IEE program at the Chongqing university requires a comprehensive revamp to better support the development of sustainable entrepreneurial intentions among students. This involves redesigning and enhancing the curriculum to meet current educational and industry standards.

Keywords:

IEE; EI; Sustainability of EI; University IEE Program.

Citation: Chen Haixia and Ng Soo Boon (2024). Evaluating the Impact of Innovation and Entrepreneurship Education on Sustaining Student Entrepreneurial Intentions: A Case Study in Chongqing, China. Horizon J. Hum. Soc. Sci. Res. 6 (1), 116–125. https://doi.org/10.37534/bp.jhssr.2024.v6.n1.id1237.p116