Eco-Impact: Evaluating the Effectiveness of Promotional Strategies Among Key Philippine Associations

Abstract:

Introduction: The Philippines faces multifaceted ecological challenges, including widespread deforestation, air and water pollution, and the intensifying effects of climate change. These environmental issues render the country particularly vulnerable to natural disasters such as typhoons, flooding, and droughts, thereby threatening both biodiversity and socio-economic stability. In response, various stakeholders, including associations from the business sector and academia, have undertaken initiatives to promote environmental sustainability. This study seeks to evaluate the effectiveness of promotional strategies implemented by key Philippine associations in fostering ecological awareness and encouraging environmentally responsible behaviors. Methods: A qualitative research design was employed, involving in-depth listening exercises and thematic analysis. The participants included servant leaders, Presidents, and members of the Boards of Directors from select Philippine associations representing the business industry and academic institutions. The study assessed a range of ecosystem-focused promotional campaigns, such as tree planting, energy and water conservation, paper and plastic use reduction, waste segregation, composting, and the promotion of renewable energy and sustainable consumer habits. Results: Findings revealed that while public awareness regarding environmental issues has significantly increased due to these campaigns, the translation of awareness into consistent, sustainable practices remains limited. Campaigns that incorporated culturally resonant messaging and context-specific strategies were more successful in influencing public attitudes. Furthermore, initiatives that encouraged collaboration between academic and private sector actors demonstrated greater outreach and community engagement. Discussion and Conclusion: The study underscores the need for an integrated communication strategy that leverages both traditional and digital media platforms to enhance the eco-impact of promotional efforts. Collaboration across sectors and the use of culturally meaningful narratives are critical in fostering deeper behavioral change. This research contributes to the evolving discourse on environmental communication strategies in Southeast Asia and offers actionable insights for designing future campaigns aimed at preserving the Philippine ecosystem.

Keywords:

Environmental sustainability, Ecosystem Promotional strategies, Philippine associations, Environmental stewardship

Citation: Jennifer T. Ramos (2025). Eco-Impact: Evaluating the Effectiveness of Promotional Strategies Among Key Philippine Associations. Horizon J. Hum. Soc. Sci. Res. 7 (S), 47–56. https://doi.org/10.37534/bp.jhssr.2025.v7.nS.id1293.p47-56