Sustainable Innovation and Last Mile Delivery: Enhancing Logistics Performance in Oman

Abstract:

In recent years, the growth of e-commerce and urbanisation has led to increased challenges in the logistics sector, especially in last mile delivery (LMD). This study investigates the role of sustainable solutions and technological innovation in enhancing delivery performance (DP) in the Sultanate of Oman. By focusing on LMD, a critical, complex, and costly component of the logistics chain, the paper identifies the key factors that influence service quality, and which lead to customer satisfaction. The study examines the effects of sustainable transportation, recyclable packaging, and route optimisation, alongside core LMD service quality dimensions such as delivery efficiency, reliability, and timeliness. Through an empirical analysis using data collected from logistics professionals in the Sultanate of Oman, the study offers insights into how innovative practices and sustainable strategies can transform delivery operations, reduce environmental impact, and meet growing consumer expectations. This paper holds significant practical value for both private logistics providers and government policymakers aligned with Oman Vision 2040.

Keywords:

Sustainability, Logistics, last-mile delivery, Supply chain, Transportation, Delivery Performance.

Citation: Sultan Al Kaabi, Abu Baker, Melissa Z.L Ncube, and Elkhansa Medjedel (2025). Bridging the Gap: Barriers to Malaysian Public University Research Commercialisation. Horizon J. Hum. Soc. Sci. Res. 7 (2), 159–169. https://doi.org/10.37534/bp.jhssr.2025.v7.n2.id1326.p159-169