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The emergence of business enterprise-centred diplomacy
Pedro Lima
Keywords:
Diplomacy; international business enterprises; management; stakeholders; globalization; capabilities.
Abstract:
The interconnected dynamics of today’s integrated, but increasingly multipolar and heterogeneous global economy have given rise to a new and rapidly evolving framework of conditions with which business enterprises necessarily need to cope with and that carry with them a growing set of complex and innovative challenges. As a result of this deeper integration – which has at its core the (r)evolution in information and communication technologies -, boundaries at its multiple dimensions are being eroded and enterprises are finding themselves operating in an increasingly complex and uncertain environment with gaps and undefinition at several levels and a growing set of stakeholders to whom they are accountable to. In order to survive and thrive in such scenario, enterprises need to ensure that business is done as smoothly as possible. Doing so requires adopting not only the best and most innovative management practices but also embracing the centuries old enhanced virtues of diplomacy.
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