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Media Content Analysis on Impacts of Covid-19 Pandemic on the Tourism Industry in Malaysia
Andi Tamsang Andi Kele, Jennifer Kim Lian Chan, Jaratin Lily, and Sidah Idris
Abstract:
COVID-19 has created a profound negative impact on the economy and society and the tourism industry has suffered gravely as well. It has changed human behaviour and social life and also the way businesses operate, especially in the context of tourism. This paper aims to review the impact of the COVID-19 pandemic on the tourism industry in Malaysia. Dissemination of information is vital to comprehend the impact of the COVID-19 pandemic, and media content analysis is an alternative tool to provide such information. The media reports essential information on how COVID-19 affects the tourism industry and national economy, which shapes public perception on these matters. This paper highlighted the uses of media content analysis and the Leximancer software to interpret secondary data and to offer an alternative perspective for understanding the impact of the COVID-19 pandemic on the tourism industry in Malaysia through the media landscape, in a chronological manner from January to July 2020.
DOI: https://doi.org/10.37534/bp.jhssr.2020.v2.n2.id1060.p55
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